|
|
The stratiec approach of luxury fashion brands to counterfeit goods
Kubů, Karolína ; Hejlová, Denisa (advisor) ; Koudelková, Petra (referee)
This thesis examines the strategic approach of luxury fashion brands to counterfeits. The democratization of luxury fashion, the acceleration of the fashion calendar, the boom in online shopping, and last but not least the coronavirus pandemic have led to the normalization of the ownership and promotion of counterfeits. The trade in counterfeits poses a long-term risk to the economy and society. The counterfeit business can finance organised crime and its production is harmful to the planet and to workers in the supply chain. The aim of this paper is to find out how brands are dealing with this situation - what tools and strategies they are using to combat counterfeits. The theoretical introduction of the thesis explains the concept of luxury, describes the different forms of counterfeiting from a legal point of view, presents the negative and positive effects of counterfeiting, as well as recommendations on how to combat it. A qualitative method was chosen for the research, which allows to look at the topics in depth and also to explore how the topics are approached. With the help of critical discourse analysis, an answer to the question is sought: What is the current strategic approach of luxury fashion brands towards counterfeit goods? Key themes that are most frequently mentioned by the media...
|
|
|
Strategy variability in anti-corruption NGOs
Kandusová, Veronika ; Frič, Pavol (advisor) ; Novotný, Vilém (referee)
The bachelor's thesis Strategy Variability in Anti-Corruption NGOs deals with the question whether hard human and material resources are related to the choice of strategies used by selected anti-corruption NGOs active in the Czech Republic or not. The thesis aims to reveal this influence by comparing the ascertained information about their resources and strategies according to the resource mobilization theory and to a strategic approach to social movements. The information gained from the organizations' documents and from interviews and questionnaires conducted with their representatives shows that the amount of material and human resources is not related to the strategies. However, the financial resources and time for which the organization has been active are linked to the choice of strategies. Those that have been active for a long time have the widest range of strategies and use the strongly confrontational strategies less often. Another finding is that publicly financed organizations resources have access to the advisory and working bodies of the government and, unlike the rest of the organizations, they have the possibility to use this strategy.
|
|
|
Strategy variability in anti-corruption NGOs
Kandusová, Veronika ; Frič, Pavol (advisor) ; Novotný, Vilém (referee)
The bachelor's thesis Strategy Variability in Anti-Corruption NGOs deals with the question whether hard human and material resources are related to the choice of strategies used by selected anti-corruption NGOs active in the Czech Republic or not. The thesis aims to reveal this influence by comparing the ascertained information about their resources and strategies according to the resource mobilization theory and to a strategic approach to social movements. The information gained from the organizations' documents and from interviews and questionnaires conducted with their representatives shows that the amount of material and human resources is not related to the strategies. However, the financial resources and time for which the organization has been active are linked to the choice of strategies. Those that have been active for a long time have the widest range of strategies and use the strongly confrontational strategies less often. Another finding is that publicly financed organizations resources have access to the advisory and working bodies of the government and, unlike the rest of the organizations, they have the possibility to use this strategy.
|
|
|
Application of Game Theory on Decision Making in UN Security Council
Rozsypal, Jakub ; Parízek, Michal (advisor) ; Halás, Matúš (referee)
Bachelor thesis Application of Game Theory on Decision Making in the UN Security Council quantitatively examines decisions of permanent Security Council members in the period between 1985 and February 2011. In the first part, theoretical framework of game theory as such is described. In the second part, formal functioning of the Security Council is explained with emphasis on vetoing. In the third part, the model itself is formulated. It is based especially on the model of Two-Level Games of J.Putnam and also the Strategic Perspective. Permanent members of the Security Council are categorized according to their degree of democracy/autocracy into three types. These types are then assigned to corresponding states. A mechanism is then developed that accounts for both gains on the domestic level as well as international level. The thesis postulates that because states have different mechanisms of acquiring utility, the trends in Security Council voting will be different. Statistical analysis of the data follows and shows a considerable dependence between type of the actor and usage of the veto. Democratic type is more likely to use the veto power than the other types. This persists even if accounted for uneven distribution of different types in the Security Council.
|
guest ::
